What Is Assemble Protocol (ASM)?

The gamification of shopping know has been long-time in the works. Every supermarket range has some kind of shopping points system, nowadays on mobile websites, to reward customer loyalty with cheaper prices. Assemble Protocol ( ASM ) is an evolution of this pre-digital custom, in which these points themselves can be tokenized and used as a payment method .
This detail guide will help you find out if ASM is the adjacent big blockchain project with valuable utility program .

Focused on unifying the rewards points ecosystem

Assemble Protocol is a South Korean project combining the expertness of STA1.COM and YWMobile, the team ’ s key partners. These fintech companies have figured out that much of the Korean Reward Point Market Size remains unutilized.

Since the origin of the korean Point Reward system for airline mileage points, it has spread to all major industries. The bulk of these points have accumulated within the credit tease ecosystem. As you can see from the double above, the Korean e-commerce points system has reached 20 trillion won ( KRW ) in 2019. however, according to the japanese Yano Research Group, this is ten times smaller than the global point Market, estimated at 200 trillion won .
How can one earn these points ?
For exemplify, Hab Korea, a luminary korean tour company, rewards points for several interactions. This includes casual visits, web site comments, magazine subscriptions, and engaging in the gossip sections under articles. In the payments diligence, cashback rewards are a regular occurrence at department stores and gas stations .

These are good some of the hundreds of examples that you must have experienced yourself. Reward points have become a staple for e-commerce to increase consumer loyalty and give them a way to manage their budgets. however, they are all inefficiently dispersed across these ecosystems. The goal of the Assemble Protocol is to unify these reward points onto a individual blockchain chopine via ASM tokens, which can then be used for monetization .

The roadmap

To unify wages points, STA1.com, with its 520,000 subscribers and over 3,000 partners, helps by crawling world wide web pages and extracting data. On the other hand, YW Mobile, a mobility-on-demand service, employs AI to connect customers in real-time with their need for mobility, like to Uber. As such, YW Mobile helps with their software engineer expertness .
Given the current estimate deserving of the korean point Market ( TAM ) at 20 trillion KRW, Assemble Protocol is looking to secure 0.5% of the market share, or 100 billion KRW ( $ 84.6 million ) in the immediate future .

In charge of the Assemble Protocol team is Park Kyu-Do, as the CEO, who is besides the chief executive officer of STA1.com, Clubpass, and Marketing Friends. Chief technical foul Officer ( CTO ) is Lee Sung Hyen, known as Director of the 13 Mile. Han Hye Soo and Robin Luo are the team ’ second blockchain advisors .
By the end of the class, the team has the goal to make further advances with its Assemble Wallet, arsenic well as offer speech support .
roadmapRoadmap: Assemble Protocol

Assemble Protocol’s core features

To unify ball-shaped wages points across e-commerce systems, Assemble Protocol uses a blockchain protocol. This runs on Ethereum and connects to the three pillars of e-commerce :


  1. Point Providers (enterprises previously mentioned)
  2. Point Consumers (customers serviced by enterprises)
  3. Retailers (both individuals and enterprises to use for their sales channels and advertising tools)

value propositionASSEMBLE value proposition: Assemble Protocol
effectively, the Assemble Protocol is a highway for these, tokenizing these into a single asset, the Ethereum-based ASM token. This manner, the protocol creates a valuable, single-point resource without clock constraints and other limitations imposed by the presently dispersed korean luff Market ( TAM ) .
aside from this core feature, Assemble Protocol gives point providers an infrastructure to build data management systems, which encompasses developing advertising strategies. additionally, enterprises can use the protocol to create customer inflow channels .

Key feature of the Assemble ProtocolASSEMBLE key feature: Assemble Protocol
At the like time, customers can, at any time, convert their rewards into ASM tokens. consequently, Assemble Protocol consists of the succeed cardinal elements :

  • Point Exchange (XP) — Integration and exchange of reward points into ASP (Assemble Point). ASP represents the unification and tokenization of all the incoming reward points. In turn, they can then be converted into ASM tokens.
  • MarketPlace (MP) — Online market where ASP can be used to buy goods or services provided by Assembly Protocol’s partners.
  • Data Infra (DI) — Assembly Protocol users can take advantage of DI’s modeling of consumer behavior, giving them access to databases.

In a nutshell, the Assembly Protocol prevents the loss of millions of rewards points every year. After tokenization into ERC-20 based ASM tokens, users can exchange these for cash. That is, after they have been first converted from external reward points into ASP ( Assemble Point ) .

The role of the ASM and ASP tokens

The rewards points fusion protocol has a maximum supply of 1.35 billion ASM tokens. soon, about 680 million are in circulation, which is 50.37 % of the total provide. The ASM token is both a utility and a staking token .
As is the case with other altcoins, ASM’s price is subject to free-market forces. ASM coin holders can post them within the Assembly Protocol platform. In revert, they gain discounts on respective services provided by the platform ’ s partners .
When it comes to utility, ASM tokens have a wide use range :

  • Point consumers can redeem ASM tokens for cash.
  • Point providers can use them for staking to facilitate the Point Exchange (XP)
  • Merchants and MP sellers can use AMS tokens to trade on the Marketplace.
  • Point consumers can stake ASM tokens to increase their rating, in order to receive more benefits — events, discounts, gift cards, coupons, etc.
  • Point providers and merchants can use ASM tokens to pay for ads on the Assemble Protocol platform.

Alongside ASM tokens, ASP ( meet Point Token ) represents the inaugural step, as the Unified Loyalty Point. 1 ASP has a fixed value of 1 KRW ($0.00085). Unlike the ASM nominal, ASP is only utilized within the Assemble Protocol platform. In graph kind, this is how ASM tokenomics looks like :
Token economyASSEMBLE token economy: Assemble Protocol
As for the ASM keepsake distribution, the other 50 % of provision went into the postdate categories in order to fund the project :
Assemble Protocol's token distributionToken distribution: Assemble Protocol

Should you buy ASM?

Since the ASM token ’ s launch on October 20th, it has seen a firm originate, with its ATH price hitting $ 0.2361 on October 30, which was a 145 % increase. soon, it stabilized at around $ 0.1872 .
ASM priceASM price: CoinMarketCap
The project’s success depends on how many partners it can bring into its points unification ecosystem. so far, this list is impressive, starring well-known blockchain Venture Capitalist ( VC ) firms such as Blockchain Ventures and AKG Ventures. Likewise, Oracle is one of the industry leaders in cloud calculate and data management, with a market detonator of closely $ 260 billion .
If the team continues to link up with such formidable partners, ASM should see a steady rise. No doubt, the core concept is sound .
Assembly Protocol is a natural evolution of the rewards point system, transforming the points into a permanent and tradeable asset. Likewise, such an asset union platform saves businesses money, as it takes a distribute of effort to create an in-house reward points arrangement .

Where to buy ASM tokens?

ASM coins are presently available on Coinbase, the largest US crypto exchange. additionally, you can buy them on Uniswap, Ethereum ’ s largest decentralized exchange ( DEX ), Gate.io, Coinone, and Bithumb .
Following a Binance number, one could reasonably expect ASM monetary value to spike, as is tradition when altcoins get listed .
When it comes to asset repositing, the most convenient way would be the MetaMask wallet. MetaMask seamlessly integrates into your web browser as an extension. then, you can connect it to Uniswap to swap them for a number of altcoins, from ETH to stablecoins .

Blockchain is ready to upend the rewards points market

The rewards points ecosystem has been around for many years. But with blockchain technology, it has the electric potential to reach and engage with customers like never ahead. It is alone a matter of meter before the whole ecosystem becomes tokenized, and it seems like Assemble Protocol wants to lead the way .

Frequently asked questions

What is ASM ?

ASM is a token for the Assembly Protocol, transforming e-commerce wages points into blockchain assets.

What is ASP ?

ASP is the initial dance step of unifying external reward points, and it is used to pay for ads .

What is fabrication Protocol ’ s main disembowel ?

For decades, companies have used reward points systems to nurture customer loyalty and buy management. immediately, the Assembly Protocol tokenizes those points into permanent blockchain assets, saving time and money.


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